The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks.
Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them..
Countering Brandjacking in the Digital Age: … and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science) pdf
Countering Brandjacking in the Digital Age: … and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science) books pdf online
Christopher Hofman Countering Brandjacking in the Digital Age: … and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science) free
Countering Brandjacking in the Digital Age: … and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science) by Christopher Hofman ebook pdf epub mobi
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